Seemed easy enough.
But, it wasn’t.
Seven years ago, trying to capture someone's email and then send them a freebie was near impossible. Seriously.
But, after months of fumbling and lots of learning, I finally figured out how to set it up online.
I basically had them go to my site, put in their email to get notified when I launched a new Youtube video. It was a very simple email opt-in.
And that was all I could come up with at the time.
And I will never forget the first time someone opted in to get an email from me.
I literally couldn’t believe it.
Someone actually gave me their email and it happened without me doing a thing. They went to my site, wrote in their email address and BOOM. I had a new email subscriber.
Truth be told, I felt cool. And excited.
But then, from there, I froze. I wasn’t sure what to email my new follower.
So I didn’t for a while. And I just let my little automation continue to collect emails.
When I did finally conjure enough confidence and time to send an email, it sounded much like this: